The McQueens journey (spanning three decades and counting) has been one of dizzying proportions - the rise from opening a small Shoreditch premises to becoming a multi-faceted global brand has been a thrilling adventure.
Achieving almost thirty years in business is a huge milestone for any company - and one that deserves some reflection and celebration. Distinctive to McQueens is its core pursuit of education and learning through McQueens Flower School (now in its 21st year). We aim to continue to shape and define our philosophy that’s rooted in innovation, challenging convention and pushing boundaries. Upholding these values is a creative, forward-thinking and hardworking team made-up from talented individuals from all over the world - enabling us to deliver exceptional work for our clients.
It is this reflection on McQueens’ evolution that inspired the journey to develop a new visual identity representative of such a multidisciplined company. Working alongside international branding agency, Made Thought we have collaborated to create an exciting new visual expression of the brand - notably through a new website and a reimagined expression for our living wordmark - inspired by the beauty of floral symmetry. Additionally, we have commissioned an extraordinary series of photographic artworks by Oli Douglas that capture the exquisite anemone. Rooted in the company’s core values, the symbolic flower is a favourite of McQueens' founder, Kally Ellis - the insignia can now be found delicately coursing through the McQueens identity as a homage to its beginnings.
As the company enters a new phase, founder, Kally enthuses “It’s an incredibly exciting time for McQueens. The past year has seen a number of significant developments take place, not least the appointment of Richard Eagleton, our new Managing Director as well as global expansion and a glorious new visual identity.”
The exciting journey continues - taking the McQueens brand to New York and Seoul are the first confident steps in applying our unique mastery. Leading this exciting exploration into new markets are long-serving McQueens' creatives, Emily Matthieson and Zibi Zareba.